Ricochet Shield
project_type
Branding
UX
project_timeline
2 months
programs_used
Figma and Illustrator
personal_roles
Brand Design, Interaction Design, UX Research
project_content
Email Scam Protection
BYU Sandbox is a tech startup incubator for students! We form groups, learn entrepreneurship skills, and receive mentorship from our professors in creating a business. Our team's first idea was a family-centered, email scam protection software. We envisioned an email extension that allowed at-risk family members, such as the elderly, to aggregate suspicious messages that trusted family members can review and then approve or delete remotely from that person's inbox.
Early Prototyping in Gmail
We tried to work out how it would best surface its functionality in the email. Especially given that our target audience was the elderly and those that were less familiar with technology. One of our goals was making the alerts very obvious and hard to miss since this can be something very high stakes.
High Fidelity Prototypes
We also explored the possibility of creating a family "vault" where all the flagged emails would be sent. A trusted family member could then go inside and delete emails remotely from other people's inboxes.
Branding
Pivoting + Lessons Learned
After a month or so of investigating the potential for this project and the viability of the business, we decided as a team that it wasn't worth continuing to pursue. The security and privacy industry already comes with a large amount of liability and we couldn't find encouraging evidence that users would be able to get their elderly family members to install such a software. Check out our next idea: Caravan.
Email Scam Protection
BYU Sandbox is a tech startup incubator for students! We form groups, learn entrepreneurship skills, and receive mentorship from our professors in creating a business. Our team's first idea was a family-centered, email scam protection software. We envisioned an email extension that allowed at-risk family members, such as the elderly, to aggregate suspicious messages that trusted family members can review and then approve or delete remotely from that person's inbox.
Early Prototyping in Gmail
We tried to work out how it would best surface its functionality in the email. Especially given that our target audience was the elderly and those that were less familiar with technology. One of our goals was making the alerts very obvious and hard to miss since this can be something very high stakes.
High Fidelity Prototypes
We also explored the possibility of creating a family "vault" where all the flagged emails would be sent. A trusted family member could then go inside and delete emails remotely from other people's inboxes.
Branding
Pivoting + Lessons Learned
After a month or so of investigating the potential for this project and the viability of the business, we decided as a team that it wasn't worth continuing to pursue. The security and privacy industry already comes with a large amount of liability and we couldn't find encouraging evidence that users would be able to get their elderly family members to install such a software. Check out our next idea: Caravan.
Email Scam Protection
BYU Sandbox is a tech startup incubator for students! We form groups, learn entrepreneurship skills, and receive mentorship from our professors in creating a business. Our team's first idea was a family-centered, email scam protection software. We envisioned an email extension that allowed at-risk family members, such as the elderly, to aggregate suspicious messages that trusted family members can review and then approve or delete remotely from that person's inbox.
Early Prototyping in Gmail
We tried to work out how it would best surface its functionality in the email. Especially given that our target audience was the elderly and those that were less familiar with technology. One of our goals was making the alerts very obvious and hard to miss since this can be something very high stakes.
High Fidelity Prototypes
We also explored the possibility of creating a family "vault" where all the flagged emails would be sent. A trusted family member could then go inside and delete emails remotely from other people's inboxes.
Branding
Pivoting + Lessons Learned
After a month or so of investigating the potential for this project and the viability of the business, we decided as a team that it wasn't worth continuing to pursue. The security and privacy industry already comes with a large amount of liability and we couldn't find encouraging evidence that users would be able to get their elderly family members to install such a software. Check out our next idea: Caravan.